Marriott simply introduced its thirty seventh model, Sequence by Marriott. This model will give attention to the “midscale and upscale lodging segments” of the lodging market, bringing regional manufacturers underneath the Marriott umbrella whereas permitting the properties to maintain their very own id.
Consider it like Marriott’s present Autograph Assortment and Luxurious Assortment manufacturers. Unbiased accommodations can be part of these manufacturers and provide Marriott Bonvoy factors and elite advantages to their clients whereas maintaining what makes their properties distinctive. However as a substitute of concentrating on luxurious journey, Sequence by Marriott will cater extra towards the center of the market.
Sequence by Marriott properties will likely be required to supply some facilities, like free Wi-Fi, espresso and tea. Additional, Marriott famous that some properties might produce other facilities, together with health facilities, breakfast and occasion areas. These properties will even take part within the Marriott Bonvoy loyalty program.
Alongside this announcement, Marriott additionally launched a partnership with Idea Hospitality Non-public Restricted, an Indian hospitality firm with over 100 accommodations throughout 90 places.
Underneath this partnership, CHPL’s flagship manufacturers — The Fern, The Fern Residency and The Fern Habitat — will be part of Sequence by Marriott, massively increasing Marriott’s footprint in India. Nevertheless, Marriott has not introduced a timeline for when these accommodations will be part of the model. Marriott additionally made a “small fairness funding” in CHPL.
We’re curious to see how Marriott makes use of Sequence by Marriott to broaden in India and past. This new model opens up fascinating alternatives for midmarket impartial lodge teams to develop their attain by leveraging Marriott’s reserving channels and Bonvoy loyalty program whereas maintaining their identities. It additionally helps Marriott broaden by means of present, regionally recognized lodge manufacturers in new markets.
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We’re additionally to see how elite advantages are honored at these accommodations. Since they are not in-house Marriott properties, it could be powerful to know whenever you’ll get complimentary breakfast, room upgrades and different perks. We’re hopeful that Marriott will launch extra info quickly.
Editorial disclaimer: Opinions expressed listed here are the creator’s alone, not these of any financial institution, bank card issuer, airline or lodge chain, and haven’t been reviewed, authorised or in any other case endorsed by any of those entities.
