The world’s largest resort firm continues to assume exterior the field of its conventional manufacturers.
Final yr, Marriott Worldwide introduced a partnership with Sonder Holdings — a short-term rental platform of apartment-style residential models largely in main cities. The deal encompasses greater than 10,500 rooms and is a serious enhance to Marriott’s total development, in addition to growth past conventional resort stays. The brand new providing will fall underneath the brand new “Sonder by Marriott Bonvoy” model.
Hundreds of Sonder rooms joined the Marriott system in 2024, and roughly 1,500 extra rooms are within the Sonder improvement pipeline. Sonder operates apartment-style developments and smaller boutique accommodations throughout North America, Europe and the Center East.
Marriott Bonvoy members at the moment are capable of earn and redeem factors on stays at roughly 200 Sonder properties as a part of early entry to this system integration. Nevertheless, full integration throughout Marriott’s digital platforms will not come till later this yr.
Earn Marriott factors and elite evening credit at Sonder accommodations
Marriott Bonvoy members can earn factors, elite evening credit and bonus factors in the event that they guide off the Sonder web site and add their Marriott Bonvoy quantity to the reservation earlier than finishing it. As of March 2025, the Bonvoy phrases and situations present the next advantages:
Sonder accommodations
- Earn 10 Marriott Bonvoy factors per greenback spent on a nightly room charge.
- Earn one elite evening credit score per qualifying evening.
Sonder flats
- Earn 5 Marriott Bonvoy factors per greenback spent on a nightly room charge.
- Earn one elite evening credit score per qualifying evening.
Elite standing advantages
Silver Elite
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Gold Elite
- Final Reservation Assure
- 25% Marriott Bonvoy elite bonus factors on qualifying expenses
- Elite welcome present of 500 Marriott Bonvoy factors per keep
- Complimentary 2 p.m. late checkout (based mostly on availability)
- Enhanced room upgrades (based mostly on availability)
Platinum Elite
- Final Reservation Assure
- 50% Marriott Bonvoy elite bonus factors on qualifying expenses
- Complimentary 4 p.m. late checkout (topic to availability, with a 2 p.m. late checkout assure for stays at Sonder flats)
- Elite welcome present of 1,000 Marriott Bonvoy factors per keep
- Enhanced room upgrades (based mostly on availability)
- Devoted elite help
Titanium Elite
- Final Reservation Assure
- 75% Marriott Bonvoy elite bonus factors on qualifying expenses
- Complimentary 4 p.m. late checkout (topic to availability, with a 2 p.m. late checkout assure for stays at Sonder flats)
- Elite welcome present of 1,000 Marriott Bonvoy factors per keep
- Enhanced room upgrades (based mostly on availability)
- Devoted elite help
- 48-hour assured availability (applies to straightforward rooms solely at Sonder flats)
Ambassador Elite
- Final Reservation Assure
- 75% Marriott Bonvoy elite bonus factors on qualifying expenses
- Complimentary 4 p.m. late checkout (topic to availability, with a 2 p.m. late checkout assure for stays at Sonder flats)
- Elite welcome present of 1,000 Marriott Bonvoy factors per keep
- Enhanced room upgrades (based mostly on availability)
- Devoted elite help
- 48-hour assured availability (applies to straightforward rooms solely at Sonder flats)
- Your24 versatile check-in and checkout profit
- Ambassador service
Marriott Bonvoy members seeking to redeem factors for a Sonder keep have to guide by means of Sonder’s name heart at 1-415-849-2740. The flexibility to do that by means of Marriott’s personal reserving channels will arrive early subsequent yr when full Sonder integration is predicted to be accomplished.
The place Sonder suits into the Marriott Bonvoy ecosystem
When the partnership was first introduced, it was not made public whether or not Sonder properties, which additionally seem as Airbnb listings for some models, would proceed to checklist on different short-term rental reserving channels following the Marriott integration.
Sonder joins a rising checklist of Marriott choices geared towards longer-term stays which are a bit extra upscale than its extended-stay manufacturers like Residence Inn and Component. Marriott presently operates manufacturers like Marriott Government Flats, Flats by Marriott Bonvoy and Properties & Villas by Marriott Bonvoy.
“Sonder has a digital-first working mannequin and is accessible completely in city markets, which we count on to attraction largely to youthful vacationers,” a Marriott spokesperson stated in a press release to TPG. “This mannequin distinguishes it from Marriott’s present longer keep and apartment-style lodging – reminiscent of Flats by Marriott Bonvoy and Marriott Government Flats – however we see it as very complementary to those different model choices.”
Sonder would even be extra of an urban-focused model in comparison with Properties & Villas by Marriott Bonvoy. However if you happen to’re scratching your head as to why a resort firm like Marriott needs to get into the short-term rental enterprise after the resort business fought so exhausting towards entities like Airbnb, there is a key differentiator right here. In contrast to Airbnb, Sonder operates its properties underneath long-term grasp lease agreements and registers them as accommodations. Thus, it continued working in New York Metropolis after the town’s Airbnb ban went into impact in 2023.
Take into account this deal a continuation of the continued partnerships-over-mergers pattern happening within the business, per a Bernstein report from August. The evaluation reveals how the Sonder-Marriott partnership is the most recent in an ongoing partnership push like that of Hilton and Small Luxurious Accommodations of the World or Marriott and MGM Resorts Worldwide.
For vacationers, which means extra methods to earn and redeem factors in new locations, which is at all times an excellent factor.
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