Frontier Airways is out with its newest ploy to win over prospects who’ve traditionally opted to fly Southwest Airways.
The Denver-based ultra-low-cost provider this week introduced an uncommon standing match of types … truly, “standing alternative” is likely to be the right time period.
Between now and April 30, any Southwest Speedy Rewards member can immediately earn Frontier Miles Elite Gold standing for the rest of 2025. The one catch? There is a $40 price.
Frontier particularly focused Southwest loyalists “in search of their new airline of alternative” with this promotion — a transfer that got here after the airline final month briefly supplied vacationers free luggage on summer season bookings shortly after Southwest ditched its long-standing “luggage fly free” coverage.
Cut price looking: When is the most effective time to guide flights for the most affordable airfare?
Now, this newest transfer particularly targets members of Southwest’s loyalty program — together with those that do not even have Speedy Rewards A-Checklist standing. You simply want a Speedy Rewards quantity.
The promotion may present advantages that aren’t usually supplied by price range airways, together with a free carry-on bag, complimentary seat choice and — finally — potential upgrades to the price range airline’s new first-class seats tentatively set to debut later this 12 months.
Here is a fast rundown on how to enroll.
How you can get Frontier elite standing
To earn Frontier Miles Elite Gold standing as a part of this standing alternative, you may want to go to frontier.getstatus.com by April 30.
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The touchdown web page asks you so as to add the e-mail tackle and quantity related together with your Frontier Miles account; you may clearly want a kind of to earn elite standing in this system.
You may additionally need to enter your Southwest Speedy Rewards quantity — however once more, this is not a conventional “standing match,” so anybody with a quantity can apply.
On the next web page, you may be requested to pay a one-time nonrefundable price of $40.
When you try this, Frontier says your loyalty account will probably be upgraded to Elite Gold inside 24 hours. Your standing will probably be legitimate till Dec. 31.
What do you get with Frontier Elite Gold standing?
Frontier’s Elite Gold standing is the second rung on its four-tier standing ladder (trailing Elite Platinum and Elite Diamond).
Usually, to qualify, you’d want 20,000 elite qualifying factors.
Advantages embody:
- Potential to earn 14 factors per greenback spent
- No change or cancellation charges
- A free carry-on bag (for the first member however not for touring companions)
- Normal seat choice at reserving, extra-legroom (“premium”) seats at check-in and entry to the airline’s UpFront Plus product (that includes a assured empty center seat) inside 4 hours of departure (for the first member however not for touring companions)
One other perk that the airline says is coming later this 12 months is complimentary upgrades (pending availability) to its brand-new first-class recliners, which can begin showing within the entrance two rows of all its planes.
Frontier CEO Barry Biffle instructed me final 12 months that the airline plans to supply upgrades beginning on the Elite Gold standing tier.
Learn extra: Why the Frontier Airways Mastercard grew to become the latest bank card in my pockets
A push to win over extra vacationers
Frontier’s newest push to win over vacationers who frequent different airways comes because the provider has encountered new hurdles to its enterprise — a pattern felt by myriad carriers throughout the airline business.
In a submitting to the U.S. Securities and Change Fee final week, the corporate cited declining income in March fueled by weakening demand and ensuing fare reductions.
The airline reduce on its flight schedule throughout the second quarter, which runs between April and June and is usually airways’ strongest stretch of the 12 months.
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