Not too long ago, JW Marriott has been branching out into new markets and resort types, particularly all-inclusive resorts and safari camps.
Now Marriott loyalists can look ahead to an upscale tackle the know-what-you-pay-upfront trip fashion with the announcement of a JW Marriott all-inclusive resort in Costa Rica from Mullen Actual Property Capital.
This JW will likely be set in Costa Elena, “an unique resort-residential neighborhood situated in Guanacaste, Costa Rica,” in line with an announcement from Marriott. As a conversion property fairly than a new-build, company can anticipate to get pleasure from 415 newly refreshed rooms, 11 bars and eating places, a 16,000-square-foot spa, and a whopping 17 swimming swimming pools as soon as the present resort’s renovations are accomplished subsequent spring.
Associated: The very best Marriott all-inclusive resorts for an ideal trip
A Marriott consultant confirmed to TPG that this forthcoming JW Marriott resort will substitute the present Goals Las Mareas Costa Rica, which is already a part of Mullen Actual Property Capital’s portfolio. Goals Las Mareas will likely be exiting the Hyatt Inclusive Assortment portfolio on March 30, as reported by journey commerce publication Pax Information, and the resort’s web site reveals no availability to e book beginning July 2025.
“We’re thrilled to broaden our presence in Costa Rica with the introduction of one of many first JW Marriott All-Inclusive Resorts,” Uriel Burak, Marriott Worldwide’s vp of growth for the Caribbean and Latin America, or CALA, mentioned in Marriott’s public assertion. “This undertaking marks the start of a strategic collaboration with Mullen Actual Property Capital, a pioneer within the all-inclusive sector, inside the CALA area.”
That “strategic collaboration” may very well be an business sport changer. If profitable, the JW Marriott all-inclusive resort may very well be the primary of extra potential reflags for Mullen Actual Property Capital, the power behind dozens of all-inclusive resorts in Mexico, the Dominican Republic and Costa Rica — most of that are presently Hyatt manufacturers like Goals and Secrets and techniques.
Associated: The 13 finest all-inclusive resorts in Costa Rica for seaside visits or mountaineering journeys
What makes this reflag much more fascinating is that the Mullen household behind Mullen Actual Property Capital initially based Apple Leisure Group, the all-inclusive resort large that was offered to Hyatt in 2021, including round 100 all-inclusive properties to Hyatt’s portfolio. Jeff Mullen, Mullen Actual Property Capital’s president and CEO, held a prolonged tenure as Apple Leisure Group’s chief working officer. All this to say, this crew has already dramatically formed the all-inclusive expertise — and is as soon as once more current for important new adjustments within the phase.
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“MREC is thrilled to embark on this thrilling collaboration with Marriott Worldwide and JW Marriott, a model synonymous with excellence and world-class service,” Mullen mentioned within the assertion. “Collectively, we look ahead to unlocking new alternatives, setting new benchmarks, and making a future stuffed with limitless potential.”
Over the previous couple of years, Marriott has been on a mission to redefine the all-inclusive expertise by bringing well-known Marriott manufacturers into the all-inclusive ecosystem. Marriott’s Luxurious Assortment has opened all-inclusive resorts in Mexico and the Dominican Republic, with extra within the pipeline. In April, the first-ever, highly-anticipated W all-inclusive resort will open in Punta Cana, bringing the famed social-forward life-style model into the fold. And even the namesake Marriott model transformed a Cancun Marriott into the TPG Award-winning Marriott Cancun, An All-Inclusive Resort.
Different JW Marriott all-inclusive signings embrace a location in Costa Mujeres, Mexico, and Marica, Brazil.
The Factors Man reached out to Hyatt and Mullen Actual Property Capital for additional remark however didn’t hear again earlier than publication of this text.
