Set within the coronary heart of probably the most romantic cities in Europe, the W Florence — featured on our record of essentially the most thrilling lodge openings for 2025 — formally opened its doorways on Tuesday.
The historic property, previously the Grand Resort Majestic, now homes 119 visitor rooms, together with 16 suites and a penthouse, in keeping with Marriott. The extremely anticipated addition to Florence, Italy’s lodge scene sits on Piazza dell’Unita Italiana, only a quick stroll from lots of the metropolis’s most well-known landmarks, together with its Duomo, the Uffizi Galleries and the Ponte Vecchio.
The property is the second W Resort in Italy, becoming a member of the W Rome. The model plans to open a 3rd property, the W Sardinia — Poltu Quatu, later this summer season.
Associated: The 25 finest accommodations in Rome to guide on your Italian vacation
“The opening of W Florence marks one other vital milestone in W Motels journey, deepening our presence in Italy and strengthening our footprint throughout the area,” George Fleck, the senior vp and international model chief for W Motels, mentioned in a press release. “As we proceed to evolve globally, this newest addition to our model embodies our dedication to delivering daring, immersive experiences that redefine luxurious way of life hospitality. W Motels has at all times been a model rooted in creativity and tradition, and W Florence completely captures the spirit of this dynamic, fashion-forward metropolis.”
Housed in a historic constructing initially designed by native architect Lando Bartoli in 1968, the W Florence includes a partially lined courtyard that when functioned because the mezzanine of a former financial institution. The distinctive area now welcomes visitors with retro-inspired seating, daring checkered flooring and luxurious greenery, and serves as a central space the place visitors can entry a number of of the lodge’s eating venues, together with the lounge (which is full with an aperitivo desk).
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Moreover, visitors will be capable to feast on modern Italian bites at Tratto, the second outpost of the Michelin-starred Trattoria contemporanea collective, in addition to take pleasure in cocktails with a view at Zefiro Rooftop (which is slated to open later this summer season). The property may even welcome an Asian restaurant from chef Akira Again in late summer season that focuses on mixing “conventional Korean flavours with international influences.”
The lodge’s historical past shines by way of in every of its rooms because of Nineteen Sixties- and ’70s-inspired design components like marble and brass accents, whereas the town itself is widely known all through the property with a daring shade palette of Medici pink and royal blues. The lodge’s piece de resistance is the Penthouse suite, which wows with a greater than 1,500-square-foot personal terrace and a moody aesthetic for the right metropolis escape.
Nightly charges for the W Florence begin at 431 euros (about $507) or 70,000 Marriott Bonvoy factors, in keeping with a search on the lodge’s web site.
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